Hello, I’m Stephen.
Award winning multi-channel Creative Director.
I’ve got the chops
I’m an innovative creative leader with extensive agency and client-side experience spanning Canada, the U.S., and the UK. I’m dedicated to crafting and executing high-impact 360 campaigns for national and global brands in diverse sectors. As a strategic creative, I excel at leading teams and campaigns across digital (social, branded content, website, display, eCRM, DOOH) and traditional (TV, radio, print, CRM, experiential and OOH) platforms from the conceptual phase to final delivery. I’m passionate about exploring the intersection of creativity, new technology, and human insight to forge authentic and relevant connections between brands and consumers.
Core Expertise
Creative Direction
& Art Direction
Creative Strategy
Concept Development
360 Integrated campaigns
Digital Advertising
Traditional Advertising
Full-funnel social campaigns
Content Creation
Display advertising
Still / Live Action shoots
Casting
Motion Graphics
New Business / Pitch work
Design
UX / UI Design
Web Design
App Design
eCommerce
Digital Design
Print Design
Typography
Social Media
Full-funnel campaigns
Content creation
Branded content
Paid social
Organic social
Branding &
Corporate ID
Brand Positioning
Logo Design
Collateral Design
Art Direction
Brand Refresh
CRM / DM / B2B
Direct Mail
eCRM
eDM
Soft Skills
Presentation
Team Leadership
Mentorship
Communication
Problem-Solving
Multi-tasking
Relationship building
Clients
Automotive – eBay Motors, General Motors (Chevrolet, GMC, Cadillac, Buick), Audi, Chrysler (Jeep), CAA
CPG – Néstle (Kit Kat, Milky Bar, Haagan-Daaz, Aero, Smarties), Coca-Cola (Coke Red, Coke Zero, Live Positively), Kraft (Ritz, Triscuit), McCormick (Billy Bee), Unilever (Dove, Axe, Treséme, Tazo, Shea Moisture, OLLY)
Beverage – Nespresso, Corby (JP Wisers, Polar Ice Vodka)
Telecommunications – Telco Global, Onetel
Financial – RBC, American Express, Aviva
Entertainment – XBox, eOne Films, Sky TV, BBC
Cosmetics – Revlon
Technology – Apple, Microsoft, Samsung
Retail – Staples Canada, Indigo, Walmart (ASDA), SportChek, Cadillac Fairview
Government – Canada Post
Pharmaceutical – Johnson & Johnson
Hospitality / Service – Four Seasons Hotels, Center Parcs
Awards & Recognition
MODATHON (SEASON 1)
Webby's, 2023 - Branded Entertainment Series – Nominee (Top 5), Social Media Campaign – Honoree (Top 10)
Shorty Awards, 2023 - Automotive – Grand Prize, Single Platform: YouTube – Silver
District Addy Awards, 2023 - Social Media Campaign – Gold, Cross-platform Branded Content Campaign – Silver
One Show, 2023 - Branded Entertainment: Long Form Episodic – Shortlist, Social Media Over 15s – Shortlist
Campaign US, 2023 - Branded Entertainment Series – Finalist
AICP Next, 2023 - Influencer – Shortlist
AICP Post, 2023 - Automotive – Shortlist
BETWEEN 2 RIDES (SEASON 1)
Shorty Awards, 2023 - Automotive – Silver, Single Platform: YouTube – Gold, Overall YouTube Presence – Finalist
One Show, 2023 - Social Media Over 15s – Shortlist
AICP, 2023 - Next Influencer – Shortlist
AICP, 2023 - Post Automotive – Shortlist
YouTube, 2023 - Best Brand as Creator
LA Addy, 2023 - Bronze
BETWEEN 2 RIDES (SEASON 2)
Shorty Awards, 2024 - Youtube – Winner, Automotive - Gold Honor, Branded Series – Silver Honor
AICP, 2024 - Branded Content – Awards Finalist
MISCELLANEOUS
CMA Awards 2020 - Bronze - AXE - Choc Chunk One
The Drum Awards 2020 - Content - Chair Award - Shea Moisture ‘This One’s for the People’
The Drum Awards 2020 - Social Media - Best Social Event (Highly Commended) - Shea Moisture ‘This One’s for the People’
W3 Award 2014 - Silver - Indigo Mobile
Webby Awards Honoree 2014 - Indigo Mobile
Webby Awards Honoree 2014 - Vu Mobile
International W3 Award 2012 - Silver - Coca-Cola ‘Live Positively’
Kraft Canada 2012 - Best in class use of Facebook
GRAMIA 2009 - Nomination - Jordans Cereals ‘The Big Buzz’
Testimonials
Maryann Bell,
Executive Creative Director, eBay
“Stephen blends a deep expertise in brand systems with the ability to ideate and lead teams in concept-driven campaigns, videos, and content. He has a rare ability to think big picture but also roll up his sleeves to work on the details of a campaign.
Best of all, he’s a genuinely good person— he’s collaborative, thoughtful, shows up for others, and builds strong working relationships. He’s a pleasure to work with. I highly recommend Stephen to any organization looking for a great leader to amplify their creative”.
Marco Tomada,
VP Operations, BIMM
“Stephen is a seasoned Creative Director with the ability to elevate his team's design beyond expectation. A well respected and proven designer, Stephen is a definite asset to a leading design organization, with the ability to drive any top notch design team”.
Ryan Wolman,
Creative Director, Henderson Bas Kohn
“Stephen is a life saver, the guy on the team that is guaranteed to deliver quality work every time. Mature, smart, and talented. Also his posh accent guarantees successful sale of creative to any client”.
Umar Ghumman,
Strategy & UX Director, Wunderman Thompson
“Stephen is gem. Smart, detail oriented, thoughtful and someone who 'actually' cares about the final product. You would think with his experience and time in the industry he would have become complacent, but no, he brought his passion to work everyday single day and into the wee hours of the night. Would love to work with him again!”