Push The Limits

Print / Social / Online / Display / DOOH / Event
The ask was to develop how eBay Motors showed up at SEMA, one of the largest auto shows in the U.S. We developed the over-arching creative strategy and 'big idea' which included executions for indoor and outdoor brand messaging, signage, video screen content, collateral and OOH advertising around Las Vegas.

The strategy: Sellers don't want limits on their business and buyers don't want limits on their vehicle builds.

The idea: With vehicles being pushed to their limits real-time in front of thousands of people at the event, what better time to communicate that with millions of parts and accessories from eBay Motors, you too can push the limits of your vehicle or motors business.