Keep Your Ride-Or-Die Alive

TV / Radio / Social / Online / Display / OOH
The ask? Get car enthusiasts to think of eBay Motors if/when they need parts & accessories for their vehicles.

The solution? We knew that car enthusiasts didn't just want the next best thing; they wanted the car they already have to be the best. So we created: 'Keep your Ride-Or-Die Alive' - an upper-funnel brand campaign that authentically inserted eBay motors into the car community by showcasing the passion, care and 'sweat equity' enthusiasts put into their cars, proudly sticking with the rides they love.

The campaign achieved 20 million YouTube views in just 12 days, cementing eBay Motors as the ultimate destination for parts and accessories.

Directed by: CLIQUA
Agency: JOAN