eOne Films
Kubo and the Two Strings
Online / Social / Experiential / Out of home
To promote the release of 'Kubo and the Two Strings', an origami themed animated movie, we created a multi-channel campaign that brought Kubo’s fantastical stories to life in the real world: #KubosWorld. Out of home for example, we transformed everyday city objects into arresting Kubo-inspired origami sculptures, driving fans to see the movie in theatres.
Out of home
Custom Transit Shelter Ad
3D printed ‘birds’ were made to look like they were flying out of the printed poster, into the real world.
Experiential
Concept visuals
Everyday city objects transformed into visually arresting origami sculptures, encouraging fans to see the movie in theatres.
Social
Facebook Canvas Ad
We utilized the unique nature of this unit to create a fun and interactive ad promoting the movie.
DOOH
Interactive digital ads
Sound-activated digital OOH broadcasts rich, dynamic origami stories within custom digital movie posters. Featuring characters from the film, animations are triggered (and altered) by ambient sounds in the vicinity, or the user’s own vocalizations. The digital poster reacts to the volume and nature of the sound around it - morphing gorgeous origami figures into an exhilarating story, while enticing fans to watch the movie.
Online
Rich Media Display
Virtual origami birds broke out of the banner ad, and flew over ‘real world’ screen content
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