We’re Working on Big Things

Video / DOOH / Digital / Social

The Ask: Create awareness of Deloitte’s purpose, and in doing so, elevate brand distinction.

The Solution: We created the platform idea 'We're Working on Big Things.' While most professional services firms focus on the specific solutions they deliver, Deloitte took a different approach—recognizing the challenges facing all Canadians. 'We're Working on Big Things' sets Deloitte apart by demonstrating how their work drives meaningful impact at a societal level.

The Results: The campaign strengthened Deloitte’s brand and resonated strongly within the firm.