General Motors
Fear Winter
Display / Print / Social / Direct Mail / Radio
The brand wanted to drive traffic to dealers and garner customer retention during the winter months. With experts trained specifically to service GM vehicles, we asked consumers to put the fear of GM Certified Service into winter. We depicted GM vehicles in typically scary winter scenes, with “winter” literally fleeing in terror from the car/truck.
Poster
Radio
'Yeti' 30s Radio Spot