Intervention

Video / Social / Online / Display / Email
In an urban city like Toronto, many people believe that they don’t need a car due to transit accessibility and extended bike lanes. To increase consideration of the Chevrolet brand, we staged parody versions of intervention-style reality TV shows: A host accompanied by close friends and family barged in on a loved one who insisted they don’t need a car. We then changed their minds with a fun-filled test drive.