Modathon

Social / Online / Print / Experiential
The ask was to develop an episodic YouTube series that authentically inserted eBay Motors into the community, highlight the difference parts & accessories make and position the new channel as a must-subscribe destination.

We delivered ‘Modathon’ an award winning 3 episode long-form YouTube series that challenged three builders to mod a truck from bone stock to bonafide trail beast, testing it on the country’s toughest terrain, and passing it off on the way to an epic off-road meetup. The content series garnered 5 million views on YouTube in just under a year.

Directed by Trevor Paperny