eBay Motors
Modathon
Social / Online / Print / Experiential
The ask was to develop an episodic YouTube series that authentically inserted eBay Motors into the community, highlight the difference parts & accessories make and position the new channel as a must-subscribe destination.
We delivered ‘Modathon’ an award winning 3 episode long-form YouTube series that challenged three builders to mod a truck from bone stock to bonafide trail beast, testing it on the country’s toughest terrain, and passing it off on the way to an epic off-road meetup. The content series garnered 5 million views on YouTube in just under a year.
Directed by Trevor Paperny
Recognition
Shorty Awards, 2023 - Grand Prize, Silver
Webby’s, 2023 - Nominee (Top 5), Honoree (Top 10)
LA Addy, 2023 - Gold, Silver
One Show, 2023 - Shortlist
Campaign US, 2023 - Finalist
AICP Post, 2023 - Shortlist
Social
YouTube: ‘Modathon’ (Season trailer)
YouTube: Episode 1
YouTube: Episode 2
YouTube: Episode 3
Instagram - example posts