eBay Motors
Between 2 Rides
Social / Print / Online / Display
The ask was to develop an episodic YouTube series that authentically inserted eBay Motors into the community and position the new channel as a must-subscribe destination.
We delivered ‘Between 2 Rides’, an award winning 5 episode long-form YouTube series, illustrating the vast impact parts and accessories make for a build. To showcase that notion, we pit two similar rides (one stock, one highly modded) against each other. Season 1 was such a success we followed with a second. To date, the campaign has garnered around 135,000 new subscribers and 36 million views.
Directed by Trevor Paperny
Recognition
Shorty Awards, 2024 - Youtube – Winner, Automotive - Gold Honor, Branded Series – Silver Honor
AICP, 2024 - Branded Content – Awards Finalist
One Show, 2023 - Shortlist
Shorty Awards, 2023 - Gold, Silver
YouTube, 2023 - Best Brand as Creator
AICP Post, 2023 - Shortlist
LA Addy, 2023 - Bronze
Little Black Book
Gear Junkie
Social
YouTube: ‘Between 2 Rides’ (Season 1 teaser)
YouTube: ‘Between 2 Rides’ (Season 2 teaser)
Instagram: For both seasons, we created a series of video and image carousel posts for the @ebaymotors page to compliment episode cutdowns that ran as Reels and Stories.
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